This page is the site for Freshman Seminar 129-045, Twittering to Fame and Fortune, Fall 2011

Tweeting to Fame and Fortune

Course/catalog description: Social networking is the hot topic of the web world right now. Learn the ins and outs of social networking platforms, not just as a way of getting together with friends, but also as a way of building an audience and establishing yourself professionally.

Well, sort of.

Instructor: Jim Stovall

Jim Stovall is Edward J. Meeman Distinguished Professor of Journalism at the University of Tennessee. He taught at the University of Alabama for 25 years and is the author of several books including Writing for the Mass Media. He created and operates, a website devoted to teaching journalism. He has also started the, the news website of the School of Journalism and Electronic Media. This site is one of the founding sites of the Intercollegiate Online News Network.

Class: 1:25 pm – 2:15 pm, Monday, Pasqua Nuclear Engineering 205

Reading: The Twitter Guide Book from

“Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. But where’s the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets, hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter, or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? To answer all these questions and more, we’ve assembled The Twitter Guide Book, a complete collection of resources for mastering Twitter. Happy Tweeting!”

– Pete Cashmore, @Mashable


Passing this course

All students in all courses at the University of Tennessee have three responsibilities:

  • prepare
  • attend
  • engage

The demands on you in this course will not be heavy. It’s a one-credit freshman seminar. It should be more fun and interesting than onerous. There are demands that the course will make on your time, however, and it is possible to fail.

Academic honesty

University policies regarding honesty can be found in Hilltopics, the official student handbook. You can download this handbook as a PDF file at this page. Your rights and responsibilities are explained in detail. In all JEM 200 labs plagiarism, misrepresentation or any form of cheating is a serious offense. In the lecture section, a minimum penalty would be a failing grade on a quiz. Each lab instructor will explain lab rules.

CCI Diversity Statement
(College of Communication and Information Bylaws, Section II-C)

CCI recognizes and values diversity. Exposing students to diverse people, ideas and cultures increases opportunities for intellectual inquiry, encourages critical thinking, and enhances communication and information competence. When all viewpoints are heard, thoughtfully considered, and respectfully responded to, everyone benefits. Diversity and fairness unite us with the wider professional and global community (see for CCI’s full Diversity Statement).


Your place in the new media society

Best practices

Find an interest (or interests)

Develop a passion (or passions)

Become an expert

Join the conversation

Build an audience

Achieve fame and fortune (as promised by the course description)

Schedule (more or less)

Aug. 22 – Introduction

Aug 29 – What’s your interest

Sept. 5 -Labor Day (no class)

Sept. 12 – Selecting a specialty

Sept. 19 – Assessing the field

Sept. 26 – Who’s the expert?

Oct. 3 – Where can I plug in?

Oct. 10 – Curation

Oct. 17 – Building your audience

Oct. 24 – Joining the conversation

Oct. 31 – Something really scary

Nov. 7

Nov. 14

Nov. 21

Nov. 28


Get a FREE copy of Kill the Quarterback

Get a free digital copy of Jim Stovall's mystery novel, Kill the Quarterback. You will also get Jim's newsletter and advanced notice of publications, free downloads and a variety of information about what he is working on. Jim likes to stay in touch, so sign up today.

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