Tag Archives: Pearson

Writing for the Mass Media now an all-digital offering from Pearson

Writing for the Mass Media, now in its ninth edition and in print since 1985, is now being offered by Pearson, the publisher, in a digital edition that downloads to all formats and devices.

The "cover" for the REVEL edition of Writing for the Mass Media.

The “cover” for the REVEL edition of Writing for the Mass Media.

This book, which is used as a textbook for courses in about 200 colleges and universities each year, is one of the first titles in the Pearson line-up to be converted to an all-digital format.

With this offering, Pearson — according to the folks I have been working with — plans to stop offering the print edition for sale.

The folks at Pearson, and their subcontractors, have been working on this new edition, which they call REVEL after the software system they are using, since last September.

Exactly how all of this will work out for the book we don’t know. But the change is huge — mind-boggling for me, frankly.

Here are a couple of Pearson-produced videos that tells a bit about what Pearson is doing.

Here’s where you can find the REVEL edition:

Source: Pearson – REVEL for Writing for the Mass Media — Access Card, 9/E – James G. Stovall

The web imposes new responsibilities on journalists

The web has imposed new responsibilities on the journalist – responsibilities that go far beyond those of the traditional print or broadcast reporter.

Web journalists must report and write original information, just as traditional journalists do. They have the additional responsibility of finding the best information about the topic that is already available on the web and presenting that information through links. That process is sometimes called curating information.

Competence in using all of the tools of the journalist – text, pictures, audio and video – is another responsibility of the web journalist. And with knowledge of the hardware and software available for reporting must also come an understanding of when these tools are best used to present the information that the reporter has gathered. The choice of tools of reporting has many aspects, not the least of which that the reporter often choose the tool he or she is most comfortable and most confident in using.

Web journalists must also work with speed. The web is an immediate medium, DF-ST-99-05401ready to disseminate information as quickly as it is prepared. Reporters often find themselves in increasingly competitive situations where a few minutes or even a few seconds will mean the difference between having an audiences and not having one.

Once information is posted, journalists must be willing to promote their material so that those who are interested in it know that it is available and have some incentive for finding it. As they get better and more experienced, reporters should have an increasing and committed audience for what they do.

Finally, reporters should be willing to engage their audience. The interactivity of the web, referred to earlier in this chapter, allows audience members to be participants in the conversation that is generated by a reporter’s efforts. The reporter, in a real sense, has a responsibility to join in and even lead that conversation.

All of these responsibilities make the life of the reporter more interesting, complex and demanding. They give journalists an important part in generating and supporting the public conversation that is vital to a democratic society.

A version of this essay will appear in the ninth edition of Writing for the Mass Media. The new edition will be in print during the summer of 2014.