For those interested in teaching or learning to write in broadcast style, you should listen to or watch four short video clips about broadcast writing produced by my friend and colleague Mark Harmon, a professor of journalism and electronic media here at UT.
Archives: broadcasting style
Broadcast writing demands a special set of skills and knowledge from the journalist. Broadcast copy is written to be read out loud by a news reader rather than to be read silently by a news consumer. The words and sentences must be constructed so they are accurate and clear. They must also complement the pictures, video and audio that accompany a story.