audience | JPROF.com

When I am talking to high school journalism workshops and groups these days, I try work in the following points about what it means to work online:

A news website gives scholastic journalists the opportunity to do something they’ve never done — practice “daily journalism.”

They would have to think about the news constantly. “What happened at your school today? What happened yesterday? What will happen tomorrow?” he said.

Finally, I tell them:

pay attention to the basics of journalistic writing: accuracy, clarity, precision and efficiency
think about the audience: “Always think about the audience. What is it they want to see on your site?”
post something new on their news website everyday

This fall, I have spoke to workshops in Chapel Hill, N.C., Knoxville, Tenn., and Nashville, Tenn..

— The journalist and the news organization can no longer afford to ignore the audience. Instead, they must be prepare to build, cultivate, engage and respond to the audience.
— People on the web have plenty of places to go besides your site. As Jakob Nielson says, visitors to a web site are “selfish, lazy and ruthless.”

— Audiences value what THEY think is important and interesting; they also want the opportunity to engage.

building a following

finding, creating communities of interest
Geography doesn’t matter much anymore.

finding a unique voice

engaging: starting the conversation and keeping it going

measuring the audience
• New York Times: How many site hits? Depends on who’s counting
• Media Shift: The problem with Web measurement, part 1
• <Media Shift: The problem with Web measurement, part 2
• Online Journalism Review: Hits, page views and other garbage we pass off as audience metrics
• New York Times: Nielsen revises its guage of Web page rankings

JPROF.com

. . . home of Jim Stovall, writer, watercolorist, independent publisher, etc.

Tag Archives: audience

Going online: What I tell high school teachers and students

Discussion notes: Online journalism and audience