The web has imposed new responsibilities on the journalist – responsibilities that go far beyond those of the traditional print or broadcast reporter.
Archives: Allyn and Bacon
Writing for the Mass Media will be a new edition — its 9th — next year. The new edition will maintain the same chapter outline (with some minor adjustments) as the 8th edition, but the material in the book will be expanded and updated. This new edition will be more closely tied to the book’s • Read More »
Infographics is the only book to provide descriptions and examples of the proper use of graphic forms to present information. It presents an in-depth and straightforward approach to explaining the use of information graphics, offering coverage of a form of communication that is as important as writing.
For more than 20 years, Writing for the Mass Media has been introducing students to all of the basic forms of media writing: the inverted pyramid for print, the drama unity form for broadcasting, summaries and other specialized writing for the web, copy platforms and storyboards for advertising. and news releases and other forms of writing for public relations.