Discussion notes: Online journalism and audience

May 14, 2013 | By Jim Stovall | Filed in: news web sites, web journalism.

— The journalist and the news organization can no longer afford to ignore the audience. Instead, they must be prepare to build, cultivate, engage and respond to the audience.
— People on the web have plenty of places to go besides your site. As Jakob Nielson says, visitors to a web site are “selfish, lazy and ruthless.”

— Audiences value what THEY think is important and interesting; they also want the opportunity to engage.


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