James Glen Stovall. Allyn and Bacon, 2009
For more than 20 years, Writing for the Mass Media has been introducing students to all of the basic forms of media writing: the inverted pyramid for print, the drama unity form for broadcasting, summaries and other specialized writing for the web, copy platforms and storyboards for advertising. and news releases and other forms of writing for public relations. Used by more than 450 colleges and universities, this book gives students an excellent introduction to media writing and teachers the convenience of a clear, concise text with ample writing exercises at the end of each chapter.
Go to the book’s web site here at JPROF.
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Tags: Allyn and Bacon, books, Writing for the Mass Media