Podcasting is one of the new terms in online journalism. It simply means putting news and information into an audio MP3 format and making it available to folks who own MP3 players – millions of them. News web sites, particularly broadcast sites where this is a natural, are beginning to use this method to reach those who want to do more than just listen to music on their MP3 players, according to Jonathan Dube, Cyberjournalist.net. (In addition to the MP3 players, there are lots of cellphones that have MP3 capability.) Dube cites an article in Digital-Lifestyles.info that says the BBC used this method for extending one of its programs late last year, and the file got 100,000 downloads. The technology and technique are not confined to broadcasters, of course. Any news outlet can create these files and offer them to an audience that might not otherwise be exposed to its content. (Podcasting comes from Apple’s iPod, which dominates the world of MP3 players.)
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