Tag Archives | Jakob Neilsen

Reading on the web – and writing for it

Jakob Nielsen and his group analyzed 1.5 million eye-tracking fixations, and they found that users focus in on sentences and paragraphs where they can get the information they want.

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Some photos don’t help

If you know what you are after online, images don’t make much difference. That’s the implication of some of the research on how users use the web that has been reported this week.

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