-- The web (and audiences) values original information -- information that cannot be found elsewhere.

• conciseness


• linking
  The art of linking
  Publish2 -- architect and advocate of link journalism; See also Publishing2


• lists


• microcontent -- headlines, summaries, subheads, tags
  The little things mean a lot.


• scripts -- audio and video
  More than ever, journalists have to be versatile in their ability to write in various forms.


• SEO - search engine optimization


• writing for an audience