• understanding the many aspects of the web and its possibilities


• language skills
  Skill number 1: Making it concise; boiling it down to its essence and making it interesting


• technical acuity
  
  
• Editing example: original version; edited version
This examples takes a university public relations release that is obviously written for print and remakes it into something more suitable for the web. The original version presents the release and tells what needs to be done to it. The edited version is an example of what it could be like for the web.