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Audience

-- The journalist and the news organization can no longer afford to ignore the audience. Instead, they must be prepare to build, cultivate, engage and respond to the audience.

-- People on the web have plenty of places to go besides your site. As Jakob Nielson says, visitors to a web site are "selfish, lazy and ruthless."

-- Audiences value what THEY think is important and interesting; they also want the opportunity to engage.

building a following

finding, creating communities of interest
Geography doesn't matter much anymore.

finding a unique voice

engaging: starting the conversation and keeping it going

measuring the audience
• Web Analytics Association standards and definitions (pdf file)
• New York Times: How many site hits? Depends on who's counting
• Media Shift: The problem with Web measurement, part 1
• Media Shift: The problem with Web measurement, part 2
• Online Journalism Review: Hits, page views and other garbage we pass off as audience metrics
• New York Times: Nielsen revises its guage of Web page rankings

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