But public relations can be difficult, tedious work. It sometimes means having a dozen bosses instead of just one. It takes discipline and a certain amount of competitiveness. Any public relations job demands a wide variety of skills that must be put to use every day.

Chief among those skills is the ability to write -- clearly, effectively and for a variety of media and purposes.

Writing for public relations

Here are a few things you should understand about public relations at the beginning of your study of the field . . . .

The major points of the lecture are:

• Writing is an important part of almost all public relations jobs, particularly entry-level jobs.
• As a public relations practitioner, you will be called upon to write in many forms and for many purposes.
• The news release is one of the major forms of writing that the PR practitioner must use.

More lecture notes, etc.



Readings

Read Chapter 9 of Writing for the Mass Media. Make sure you understand all of the concepts and practices discussed there.

Reading room