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- Week 1 Introduction to the course
Topics: Basic principles of good writing
Expectations of the MC 102 student
Writing assignments: ch. 1 exercises
AP style, grammar quizzes
Week 2 Basic tools of writing
Topics: Grammar, punctuation, word precision
Importances of rules of writing
Associated Press stylebook
Writing assignments: ch. 3 exercises
AP style, grammar quizzes
Week 3 Writing in the media environment
Topics: Conventions and practices
Writing for an audience
Development; transitions
Writing assignments: ch. 4, leads, short news
AP style, grammar quizzes
Week 4 News and newswriting
Topics: Writing with unity
Inverted pyramid
Writing assignments: ch. 5, supp. exercises
AP style, grammar quizzes
Week 5 News and newswriting
Topics: Writing conventions
Writing assignments: ch 5, writing leads
AP style, grammar quizzes
Week 6 Writing for the web
Topics: General principles
Demands of writing for the web
Writing assignments: beginning web writing
AP style, grammar quizzes
Week 7 Writing for the web
Topics: Writing styles and techniques
Content and format
Writing assignments: additional web writing
AP style, grammar quizzes
Week 8 Editing and rewriting
Midterm in the second lab
Topics: Purposes and techniques of editing
Editing problems: wordiness, repetition,
redundancy, clichés, technical errors
Writing assignments: midterm; braadcasting
AP style, grammar quizzes
Week 9 Writing for broadcast I
Topics: Characteristics of broadcast news
Criticisms of broadcast writing
Dramatic unity
Writing assignments: ch. 6 exercises
AP style, word precision quizzes
Week 10 Writing for broadcast II
Topics: Dramatic unity
Use of the present tense
Writing assignments: ch. 6 exercises, newscasts
AP style, word precision quizzes
Week 11 Writing advertising copy I
Topics: Purpose of advertising writing
Product, audience, purpose, medium
Advertising objectives
Writing assignments: ch. 7 exercises, broadcast
AP style, word precision quizzes
Week 12 Writing advertising copy II
Topics: Key facts
Advertising appeals
Writing assignments: ch. 7 exercises, print
AP style, word precision quizzes
Week 13 Writing for public relations I
Topics: Internal, external publics
News releases
Speeches and statements
Writing assignments: ch. 8 exercises
AP style, word precision quizzes
Week 14 Writing for public relations II
Topics: Writing letters and e-mail
Writing memoranda
Writing assignments: ch. 8 exercises
AP style, word precision quizzes
Week 15 First Amendment and legal considerations
Topics: Legal issues; First Amendment
Review for the final
Writing assignments: review for the final
AP style, word precision quizzes
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