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MC 102 Lecture 5: Newswriting customs and conventions

People who can write news — that is, those who can present it accurately, completely, precisely and efficiently — play a vital role in who we are. This week we will continue to discuss some of the conventions and customs of writing that you should apply to your MC102 assignments.

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MC 102 Lecture 4: News and newswriting

News is one of the things that holds society together. It is something we all use and share. News is what we have in common. Up to this point in the course, we have tried to emphasize and apply some of the basic tenants of good writing and to discuss what it means to write […]

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Inverted pyramid news story examples

This page contains three examples of short inverted pyramid news stories. They exhibit many of the customs and conventions of writing that we are trying to apply in MC 102. Study these examples carefully and try to emulate them in your writing.

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MC 102: Thoughts on accuracy

One of the four tenants of media writing is accuracy (the other three: completeness, precision and efficiency), and we say that accuracy is primary. But media professionals don’t always achieve accuracy. And inaccuracy can arise in places where we least expect it.

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Mugsy Cliché: a parable

________________________________________ Subtitle: Ya don’ wanna get within no ten-foot pole of dat place, lemme tell ya ________________________________________ The tragic tale of our intrepid hero Don Vito Scripto, notorious mobster, who orders a hit on one-time protege turned dirty rat Mugsy Cliché

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MC 102 Lecture 3: Writing in the Media Environment

Professional writers need to learn what it is to write in the media environment. This “environment” is not just a place — although it is often that, such as a television or newspaper newsroom or the writer’s pool of an advertising agency. But it is also a state of mind, an acculturation that the writer […]

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MC 102 Lecture 02: Grammar and style

For media writers — people who make their living in this profession, however, the rules of grammar, spelling, punctuation and style are essential. Knowing those rules and being able to apply them consciously to your writing is the mark of a professional. What you don’t know about these things, you should try to learn as […]

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MC102: Lecture 1 Introduction

Welcome to MC 102, Writing for the Mass Media. This course is designed to teach you some of the techniques of good writing in a professional media environment. It also introduces you to the major forms of writing for the mass media. In this section you will learn a little more about the course content […]

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MC 102: Introduction to media writing

College of Communication and Information Sciences, University of Alabama Note: This course is no longer being taught at the University of Alabama. This web site is being maintained by JPROF.com because it may be of use to those who are teaching writing for the mass media or using the text, Writing for the Mass Media, […]

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