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Super Bowl advertising (2005)

Advertisers at this year’s Super Bowl will spend $2.4 million to reach the 90 million people in the television audience for 30 seconds. That figure is up slightly from the $2.3 million they spent last year. Traditionally, the Super Bowl draws the single largest television audience of any show during the year.

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Breaking into broadcasting

Want to get into broadcasting? The Poynter Institute (which has a whole section on broadcasting journalism) has a timely article on tips on getting started in broadcast journalism. Here’s how it starts:

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CBS and the Bush National Guard memos

The big media story of the week was a report of an internal investigation that CBS News conducted on a story aired in September concerning George W. Bush’s service in the National Guard in the 1970s.

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Put your news on the pod

Podcasting is one of the new terms in online journalism. It simply means putting news and information into an audio MP3 format and making it available to folks who own MP3 players

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Off again, on again

The general manager of the public radio station in Lexington, Ky., caused a minor flap late last week by announcing that he was pulling Garrison Keillor’s Writer’s Almanac off WUKY.

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News orgs discover web’s immediacy

A couple of stories from Romenesko’s blog on today show that big time news organizations are discovering the immediacy of the web.

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Couric takes over

In the long history of the CBS Evening News, there had been only three permanent anchors: Douglas Edwards, Walter Cronkite and Dan Rather. Now there is a fourth.

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Short videos on broadcast writing

For those interested in teaching or learning to write in broadcast style, you should listen to or watch four short video clips about broadcast writing produced by my friend and colleague Mark Harmon, a professor of journalism and electronic media here at UT.

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Broadcasting style tips by Laurie Lattimore

Broadcast writing demands a special set of skills and knowledge from the journalist. Broadcast copy is written to be read out loud by a news reader rather than to be read silently by a news consumer. The words and sentences must be constructed so they are accurate and clear. They must also complement the pictures, […]

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