The New York Times reported this week that James Comey’s book, A Higher Loyalty: Truth, Lies, and Leadership, has sold about 600,000 copies during its first week in print.
Here’s how that compares to other recent political blockbusters.
The early sales figures for Mr. Comey’s book dwarfed other recent political best sellers. Hillary Clinton’s memoir, “What Happened,” sold more than 300,000 copies in all formats in its first week on sale. And “Fire and Fury,” Michael Wolff’s explosive look inside the Trump White House, sold around 200,000 hardcover copies in its first full week on sale, according to NPD BookScan, which tracks about 85 percent of print sales. Mr. Wolff’s book, which came out in January, has sold more than 2 million copies to date. Source: Sales Figures for Comey’s ‘A Higher Loyalty’ Dwarf Recent Political Best Sellers – The New York Times
Comey’s book came out with a well-planned marketing blitz centered around Comey being interviewed by just about every radio, television, and cable show that would have him. And most of them did.
Donald Trump contributed amply to the success of the book by tweeting about it numerous times.
Get a FREE copy of Kill the Quarterback
Get a free digital copy of Jim Stovall's mystery novel, Kill the Quarterback. You will also get Jim's newsletter and advanced notice of publications, free downloads and a variety of information about what he is working on. Jim likes to stay in touch, so sign up today.