Good reasons abound for authors who want to self-publish.
But there are also good reasons for authors who have a traditional publisher to stick with that publisher.
What about the next book? According to the report:
For authors who would prefer to self-publish their next book, the top three reasons why are:
1. Amount of creative control retained (three-quarters)
2. Amount of money that can be made (nearly 60%)
3. Ease with which the publishing process is completed (about a third)
For authors who would prefer to publish their next book with a traditional publisher, the top three reasons why are:
1. Reach of distribution (about 60%)
2. Amount of help received along the way (about half)
3. Prestige of being published by a traditional publisher (nearly half)
As a hybrid author, I find all of these reasons make sense. Writing for the Mass Media has been in print with Prentice Hall and then Allyn and Bacon for nearly 30 years. I could not begin to provide the support (marketing, distribution, etc.) for that book that these large textbook companies can offer. In addition, I value the relationship that I have developed with the people in these companies.
Still, when we started the Tennessee Journalism Series, self publishing made a lot of sense. Traditional textbook publisher including Allyn and Bacon were not ready to take on a multimedia project such as we had in mind, and we needed to move ahead with some speed.
So, I find these reasons cited for going either way to line up with my own.
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