Exercise: Headline writing for the web 03

Instructions

Instructors: The purpose of this exercise is to provide students with some practice in writing headlines for the web. Headlines, in the words of Jakob Nielsen, should be “pearls of clarity.

 

Students: In the spaces on the right, write headlines for the stories below. You should read Headline writing for the web before starting this exercise.

Refer to the headline tips lower on the page as you do your work. If you click on Read more of the story, a new window will open that contains the entire story.

No headline can be more than 50 characters long.

Once you start, do not refresh your page while you are working or you may lose your work.

Story 1 – Frat house

A University freshman remains in critical condition at a local hospital suffering from alcohol poisoning after a weekend party at the Alpha Beta Zeta fraternity house.

Al Amalek, a freshman in liberal arts from Nashville, Tenn., was hospitalized this weekend along with two other members of the ABZ fraternity and diagnosed with alcohol poisoning.



Story 2 – Building fire

An early morning blaze gutted the second oldest building in downtown Tuscaloosa, causing nearly $900,000 in damages.

Two firefighters were slightly injured early Monday morning as they battled the fire that destroyed most of the Kress Building at 201 Water Street.



Story 3 – Storm

A violent thunderstorm Sunday night caused flooding, power outages, and at least one traffic accident that injured a local accountant.

Sarah Leigh, an accountant with the Winken, Blinken and Nod accounting firm, was hospitalized with several broken bones after an accident at Main Street and 10th Avenue. She is listed in fair condition at City Memorial Hospital.



Story 4 – Libel

A local jury awarded a $2 million libel judgment against the Daily Tribune Monday in a suit filed by a local businessman.

The jury award $500,000 in damages and $1.5 million in punitive damages to Harvey Segovia, owner of Segovia Lumber Co. Segovia had charged that the newspaper had damaged his reputation in a story about a construction accident two years ago.

Name

Course Section

 

Date

 

Instructor

 

 

 


 

Story 1 – Frat house

 

Headline

 


You are limited to 50 characters for this headline.

 


Story 2 – Building fire

Headline

 


You are limited to 50 characters for this headline.

 


 

Story 3 – Storm

 

Headline

 


You are limited to 50 characters for this headline.

 


 

Story 4 – Libel

 

Headline

 


You are limited to 50 characters for this headline.


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Jim Stovall, a retired journalism prof, is now a novelist, self publisher, watercolorist, gardener, woodworker and beekeeper -- among others things.

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