We may be getting past the days when the newspaper’s web site was a small group of techies exiled to a different floor — or even a different building — of the news organization.
USA Today announced today that it is bringing its web site staff in from the cold and will be integrating it with the paper’s newsroom. The announcement makes the point that story planning will include the web site now. The paper’s press release attributes executives as saying “the move to combine the newsrooms is a response to the growing importance of the Internet as a vehicle for news delivery.
The new structure will allow both operations to begin working together to make the transition from a world of stand-alone news products to one in which news is available where, when and how consumers desire.” Other news organizations should “recognize the growing importance of the Internet.”
They should have done it years ago, of course.
(Posted Dec. 13, 2005)
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