The public is paying attention

A new Harris survey, conducted in conjunction with the Public Relations Society of America, shows that the public pays close attention to the news and that many of the traditional news organizations are held in high regard.

The study took a sample of three groups: the general public (N=1,015), Fortune 1,000 executives (150), and Congressional staffers (150); it compared the attitudes of the three groups toward the news and the news media.

The study’s major findings show that large majorities of each group have a defined set of news organizations they consult on a regular basis; majorities of each group say they like to keep up with the news, and about 15 percent of the general public say they are “news junkies”; majorities of each group look for news that challenges their own political beliefs; and minorities of each group (21 percent of the general public) rely on non-traditional news sources such as web logs and chat room on the Internet.

News organizations that score high on the trust scale are public television and National Public Radio, and national newspapers. More results from the survey can be found on the PRNewswire site and a summary of the survey results is at Broadcast and Cable magazine.

(Posted Nov. 11, 2005)

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About Jim Stovall

Jim Stovall, a retired journalism prof, is now a novelist, self publisher, watercolorist, gardener, woodworker and beekeeper -- among others things.

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