This is interesting. The Pew Center (cited earlier) conducted a survey in October 2004 (in the middle of the presidential election campaign) in which it asked viewers of different news shows who they preferred as president. Here’s how the center reported its findings:
- Earlier this month, Pew found that the voting intentions of the election news audience were deeply divided according to where voters got their news. The current survey shows that gap remains substantial, with a large majority of the Fox News audience supporting President Bush and a comparable share of the CNN audience favoring Sen. Kerry.
- Seven-in-ten voters who get most of their election news from Fox News support Bush, while just 21% back Kerry. By contrast, voters who get most of their election news from CNN favor Kerry over Bush, by 67%-26%.
- Other news audiences are more closely divided. Kerry has a modest advantage among voters who mostly rely on network news and newspapers. Voters who get most of their election news from local TV are split, with 46% supporting Kerry and 42% Bush.
Is there a bias — among the audience, not necessarily among the journalists?
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